Perhaps the most powerful four words that would help move candidate Donald Trump to the White House were an inspiration born years previously, when barely anybody but Trump himself might picture himself repeating the oath to the White House as the forty fifth President of America.

It occurred in Nov 2012, the day after Mitt Romney lost exactly what had been presumed to be a winnable race against President Obama. All Republicans were spiraling into a crisis, one that had some wondering whether a GOP president would ever sit in the Oval Office once again.

But on the 26th story of a golden tinted glass Manhattan tower that bears his name, Donald Trump was concerning his conclusion that his own time was at hand.

And in normal fashion, the first thing Trump thought of was the best ways to brand it.

After much thought, expressions cropped into his head. "We'll Make America Great". That one did not have the right ring. Then, "Make America Great." But that seemed like a small statement to the nation.

And then, it struck Trump "Make America Great Again"

I stated, 'That is so great. 'He wrote it down," Trump recalled in an interview. "I went to my attorneys. I have a great deal of legal representatives in-house. We have lots of attorneys. I have got men that manage these things. I said, 'Look if you can have this registered legally and trademarked.'

5 days later on, Trump registered an application with the U.S. Trademark Office, in which he asked for exclusive rights to utilize "Make America Great Again" in the use of "political action committee services, particularly, promoting public awareness of political reasons and fundraising in the field of politics." Donald paid a $325 registration cost.

His was a vision that ran against the normal wisdom at the time, in fact, he was "far the opposite," Trump said.

To save itself, the Republican Trump was persuaded, the Republican's would have to file down its edges, becoming kinder and more inclusive. Proclaiming "Make America Great Again" was divisive and backward-looking perhaps. It made no insight to variety or progress.

It seemed like a death wish to the Republican Party

However Trump had actually envisioned something completely different in the nation, and in the lives of its working class people.

"Donald felt that the working class were severely hurting," Trump said. "I took a look at the many kinds of illness our nation had, and whether it's at our borders, whether it's security, or it's law and order or lack of law and order. Then, naturally, you get to negotiate, and I stated to myself, 'What would be best?' I was sitting right her, where I am sitting now, and I stated, 'Make America Great Again.'"

Follow Trump